BBA Concentration Options

Business Concentrations

Students are required to select one of the following concentrations as part of their degree plan.  The courses in each concentration are offered in a two year cycle.  It is important that students wanting to specialize in one of the following areas take the necessary courses as they are offered.

Management

Marketing

Finance

Non-Profit Administration

International Business

Business (Generalist)

 

 

Management

Management students will acquire the knowledge base and skill set necessary to make them effective leaders throughout all levels of business. Students focus on topics that include human resources, organizational behavior, business information systems and entrepreneurship.  This will equip graduates to be competitive globally in the business environment.

 

Courses --  15 Credit Hours

   MGT 3413 Organizational Behavior

   MGT 4443 Business Information Systems

   MGT 4213 Human Resource Administration

   MGT 4173 International Management

Choose one of the following:

   MGT 4563 Entrepreneurship 

   NPA 4213 Leadership for Non-Profit Organizations

   BUS 4993 Business Internship 

 

Marketing

Marketing students will study the broad range of marketing principles including retailing, selling, market research, international marketing, and market behavior.  This will equip graduates to understand consumer needs and desires as well as be able to develop various strategies to motivate people to buy products and services.  Given the wide appeal of this skill set, the coursework will introduce students to marketing in the private and non-profit sectors, both domestic and international.

 

Courses --  18 Credit Hours

   MKT 3133 Retailing

   MKT 3143 Consumer & Market Behavior

   MKT 3153 Promotional Strategies

   MKT 4613 Intl. Marketing

   MKT 4313 Marketing Research

Choose one of the following:

   MKT 3163 Sales

   NPA 3713 Marketing for Non-Profit Organizations

   BUS 4993 Business Internship

 

Finance

Finance students will pursue a course of study that will prepare them for employment in a wide variety of careers in the financial industry. Most graduates will find employment in banking and financial services as loan officers, brokers, and financial planners; while other will go into a corporate finance role as analysts. Students will develop an understanding of financial markets and institutions, fiscal and monetary policy objectives, and how to apply microeconomic and macroeconomics theory to financial decision-making.

 

Courses -- 15 Credit Hours

   FIN 3133 Investments

   FIN 3143 Money & Banking

   FIN 4223 Financial Statement Analysis

   FIN 4153 International Finance

Choose one of the following:

   FIN 4113 Principles of Insurance

   FIN 3243 Real Estate

   NPA 4513 Fundraising

   BUS 4993 Business Internship

 

 

Non-Profit Administration

Nonprofit Administration students will study all aspects of the nonprofit sector.  This includes fundraising and marketing methods, as well as the necessary systems to account for the monies received.  Also, organizational leadership. personnel motivation, and the legal environment will be studied.  This will prepare graduates for a career in a wide range of nonprofit organizations.

 

Courses -- 15 Credit Hours

    NPA 3913 Non-Profit Law

   NPA 3713 Marketing for Non-Profit Organizations

   NPA 3313 Accounting for Non-Profit Organizations

   NPA 4513 Fundraising

Choose one of the following:

   NPA 4213 Leadership for Non-Profit Organizations

   BUS 4993 Business Internship 

 

International Business

International business students will focus on the broad range of activities that affect the growth of global commerce.  Issues in management, marketing and finance will be addressed so students will be able to identify the needs of a worldwide consumer market.  Students will also study a foreign language so they can better communicate in a foreign market.

 

Courses -- 15 Credit Hours

   FIN 4153 International Finance 

   MGT 4173 International Management

   MKT 4613 International Marketing.

   Foreign Language (6 credit hours)

 

Business (Generalist)

General Business students will receive a well rounded education in all areas of business. Students can focus on management, marketing, nonprofit administration and finance. This broad knowledge base will prepare graduates to enter a variety of positions in the world of business.

 

Courses -- 15 Credit Hours

Select 15 credit hours from the upper division courses from Management, Marketing, Finance, or Non-Profit Administration